FINANCE FUNCTION FOR FOUNDERS

Your finance function,
ready for take-off.

Monthly clarity, real cash flow visibility, and a senior finance partner, built for founder-led brands who've outgrown gut-feel numbers.

Book an intro call See what's included
WEEK 1WEEK 613-WEEK ROLLING CASH FLOWWEEK 13
Who this is for

For founder-led brands where growth is outpacing the numbers behind it.

If any of these sound familiar, it's usually the moment a proper finance function starts to pay for itself.

01

Growth has outpaced what gut feel and a bookkeeper can tell you.

02

Ad spend is scaling faster than your grip on margin.

03

You're heading into a raise and need numbers investors trust.

04

You've landed your first retail listing and the cash cycle just changed.

The finance function

Three things, done properly, every month.

No jargon, no 40-page packs. Just the numbers that matter, explained.

ACCOUNTS

Monthly management accounts & KPIs

A clean P&L, balance sheet and the 4–6 metrics that actually tell you how the business is performing, reviewed and explained, not just sent over.

CASH FLOW

Rolling 13-week cash flow forecasting

The same forward-looking forecast lenders rely on, built for you, so stock orders, payroll and slow months never catch you off guard.

REVIEW CALL

Monthly founder review call

60 minutes to walk through what the numbers mean for your next decision, not just what they say.

Why We Launch Finance

Senior finance expertise, without the in-house hire.

  • ACA-qualified, ICAEW
  • Trained at PwC
  • Group consolidation & lender reporting experience
  • Weekly 13-week cash flow forecasting, currently in practice
“I built We Launch Finance to bring senior finance expertise directly to founders earlier, turning financial clarity into better decisions and real impact.”
ELLIE WILKINSON, FOUNDER
Get started

Let's see if it's the right fit.

A 30-minute call. No pitch, just a look at where your finances stand today.

Book an intro call →