WE LAUNCH FINANCE
We Launch Finance was built for founders who have outgrown basic bookkeeping but aren’t ready to hire a full-time finance lead.
About Us
Most growing businesses already have data.
What they don’t have is clarity, confidence, and someone to help them make sense of it.
I built We Launch Finance because founders deserve the same financial clarity as large businesses without the overhead.
We exist to bridge that gap.
We turn your numbers into clear, practical insight so you understand what’s happening in your business and can make confident decisions.
My background
I’m Ellie, founder of We Launch Finance and an ACA-qualified accountant.
I trained at PwC before moving into senior finance roles within high-growth, PE-backed businesses, where I worked closely with founders and leadership teams on reporting, performance, and decision-making.
Over time, I saw the same pattern repeatedly:
Businesses had data but not always the insight or support needed to use it confidently.
We Launch Finance is the result of that experience.
How I work with founders:
I don’t replace your bookkeeper or run day-to-day finance operations
I act as a second line of review and a finance partner
I help you sense-check the numbers and understand what’s changed
I focus on what actually matters for decision-making
I provide challenge, context, and explanation, not just reports
What makes us different:
ACA-qualified, with a strong technical foundation
Experience in high-growth and PE-backed businesses
Focused on interpretation and insight, not just reporting
Designed to complement existing bookkeeping, not duplicate it
Structured, consistent support without a full-time hire
Who we are for:
You already have a bookkeeper or accounting system in place
You want clearer insight into performance and cash flow
You value explanation and challenge, not just reports
You’re not ready (or don’t need) a full-time finance hire